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Alliance University to Launch BBA in Sports Management in Collaboration with ABHP

3 min read105 Views
Author
Only Education
· Aug 19, 2025

Alliance University is set to launch a new BBA in Sports Management program in collaboration with Anju Bobby High Performance (ABHP). This news article details the program's unique curriculum, eligibility, and the career prospects for management aspirants interested in the sports industry.

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In a significant development for management aspirants with a passion for sports, Alliance University is set to launch a new BBA in Sports Management program in collaboration with Anju Bobby High Performance (ABHP). This four-year, full-time undergraduate program is a game-changer for students looking to blend their interest in sports with a career in management. The course is designed to provide a solid foundation in business principles while offering specialized knowledge and practical skills required to excel in the dynamic sports industry.

This is a new and promising field for students. The program is set to commence in the academic session of 2026 and will have a seat intake of 60 students. For regular updates on all new management courses and higher education news, follow Only Education News.

Program Details and Curriculum

The new BBA in Sports Management program will focus on an interdisciplinary approach, combining academic learning with hands-on training and mentorship from top athletes and industry experts. The curriculum is meticulously crafted to cover both the business aspects of the sports industry and the technical knowledge required to manage a sports organization.

Key highlights of the curriculum include:

  • Sports Leadership: Students will be trained in sports leadership, team management, and athlete mentoring.
  • Practical Exposure: The program will include hands-on training in various aspects of sports management and high-performance fitness.
  • Industry Mentorship: Students will benefit from guest lectures and mentorship from leading athletes and professionals in the sports industry, gaining valuable insights and networking opportunities.

This unique curriculum aims to equip students with the skills and knowledge needed to tackle real-world challenges in the sports business world.

Eligibility and Career Prospects

The eligibility for the program and the admission process details will be announced by the university soon. However, this program opens up a plethora of career opportunities for BBA aspirants. Graduates can look forward to roles in sports marketing, event management, sports journalism, athlete management, and fitness administration. The collaboration with Anju Bobby High Performance (ABHP) adds a unique value proposition, as it also includes specialized high-performance fitness coaching for interested students.

Additionally, the university will be launching the Anju Bobby George Women Athlete Scholarship, which will offer yearly support to two female athletes who excel at the state, national, or international level. This initiative is in line with the Sports Development and Welfare Bill 2025 and demonstrates Alliance University’s commitment to promoting sports and academic excellence.

For more information on various management courses and career opportunities, you can visit Only Education.

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