Registration for MICAT 2026 Phase 1 closes today at MICA Ahmedabad — applicants must submit online
This is your final opportunity! Registration for the MICAT 2026 Phase 1 exam, the mandatory gateway to the prestigious MICA Ahmedabad PGDM and PGDM-C programs, closes today, November 22, 2025, at midnight. Aspirants must submit their online applications and pay the fee before the clock strikes 12. Don't miss out on securing your chance to pursue a career in Strategic Marketing and Communications. Complete the application process now, which also requires a valid score from CAT, XAT, or GMAT. Act fast, as there will be no extension for this phase.
The Mudra Institute of Communications, Ahmedabad (MICA), widely recognized as India’s premier institute for Strategic Marketing, Communication, and Media, has announced that the registration window for MICAT 2026 Phase 1 will close today, November 22, 2025. This is a hard and fast deadline, and aspirants must complete their online submission and fee payment before the official cut-off time, which is typically 11:50 PM.
MICAT (MICA Admission Test) is a mandatory, unique entrance exam for MICA's highly acclaimed two-year residential programs: Post Graduate Diploma in Management-Communications (PGDM-C) and Post Graduate Diploma in Management (PGDM). The institute follows a two-phase admission process (MICAT I and MICAT II), and missing the Phase 1 registration means losing one of the two crucial opportunities to apply this year. Given MICA's outstanding placement record, which boasts a 100% placement rate and a highest CTC of INR 40.91 LPA in 2025, every aspiring Brand Manager, Digital Strategist, or Product Manager must treat this deadline with urgency.
MICAT Phase 1 Application Checklist: Last-Minute Submission
The application process for MICAT 2026 Phase 1 requires candidates to meet the basic academic eligibility criteria and possess a valid score from any of the three major national/international entrance exams. Candidates are strongly advised to gather all necessary information and documents immediately to avoid any submission failure during the final hours.
- Dual Exam Requirement: MICA's selection process is unique as it mandates two components:
- A valid score from CAT 2025, XAT 2026, or GMAT (scores from 2024 onwards).
- A valid score from MICAT 2026 Phase 1 (or Phase 2).
- Online Registration: The application must be completed only through the official MICA admissions portal. Ensure you have your basic details (name, date of birth, contact information) and the registration ID for your CAT/XAT/GMAT exam ready.
- Academic Details: Accurately enter your academic scores (10th, 12th, and Graduation). Final-year students are eligible to apply, but must provide a certificate from their college and submit final mark sheets by the specified MICA deadline (usually June 30, 2026).
- Fee Payment: The final step is the payment of the non-refundable application fee (typically around \mathbf{₹2,500}). Use a reliable internet connection and a secure payment gateway (Credit Card, Debit Card, or Net Banking) to ensure the transaction is successful and the confirmation page is generated.
- Important Next Dates:
- MICAT 2026 Phase 1 Admit Card Release: December 3, 2025
- MICAT 2026 Phase 1 Exam Date: December 6, 2025 (Saturday)
Understanding the MICAT Exam Pattern: The Creative Edge
The MICAT is a two-hour and fifteen-minute (135 minutes) computer-based test (CBT) that is distinctly structured to assess a candidate's aptitude, analytical ability, and creative fit for the specialized management programs at MICA. The exam is divided into three key sections, all of which are crucial for shortlisting.
- Section A: Psychometric Test: This is a mandatory qualifying section with approximately 150 questions to be completed in 30 minutes. It assesses the candidate's personality traits and behavioral fit for MICA's ethos. You must qualify in this section to have the rest of your paper evaluated. There is no negative marking here.
- Section B: Descriptive Test (DT): This section, typically 4 questions in 25 minutes, evaluates creative writing, essay composition, and ability to express opinions on social/business issues. It may include writing a story based on a sequence of images. There is no negative marking.
- Section C: Aptitude Test: This section of 70 questions in 80 minutes is scored for merit and is subdivided into four parts:
- Divergent-Convergent Reasoning: Assesses lateral thinking and pattern recognition.
- Verbal Ability (VA): Focuses on Reading Comprehension, vocabulary, and grammar.
- Quantitative Ability & Data Interpretation (QA/DI): Tests numerical aptitude relevant to business decision-making.
- General Awareness (GA): Specifically focuses on current affairs, media, advertising, and business trends.
- Note: Section C carries a negative marking of -0.25 for every incorrect answer.
MICA's Unique Value Proposition and Placement Highlights
MICA Ahmedabad's reputation is built on its niche focus on strategic marketing and communication, positioning its graduates for top roles in high-growth sectors. The institute's 2025 placement season reinforces this value.
- High-Impact Career Roles: MICA graduates typically land roles such as Brand Manager, Digital Marketing Manager, Product Manager, Consumer Insights Analyst, and Media Planner—roles that require a blend of analytical rigor and creative thinking.
- Placement Success (2025 Batch):
- Highest CTC: 40.91 LPA
- Average CTC: 19.22 LPA
- Median CTC: 180 LPA
- Placement Rate: 100%
- Top Recruiting Sectors: Recruitment volume was led by FMCG/FMCD (71 offers), followed closely by Consulting & Tech, Media, OTT & Sports, and BFSI & Fintech. The institute consistently attracts top global and Indian recruiters due to its specialized curriculum.
- Phase 2 Option: For candidates who miss the deadline today or wish to attempt the exam again for a better score, the MICAT Phase 2 registration will open shortly on November 25, 2025, with an exam date in February 2026. MICA considers the best of the two MICAT scores.
Conclusion
The deadline for MICAT 2026 Phase 1 registration is a non-extendable event, closing tonight, November 22, 2025. This is the last call for aspirants to secure a slot for the December 6 examination, which is a mandatory prerequisite for admission to MICA's top-tier PGDM programs. Do not allow a simple administrative oversight to derail your ambition of pursuing a career in strategic brand management and communication. Submit your complete online application before midnight.
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